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Monday
Mar172014

The Campus Neighborhood

 

PNC's investments (PNC 3 tower shown at the left) in downtown Pittsburgh have been key to the remaking of nearby Market Square (foreground) and the inspiration of redevelopment around it. PNC's new tower is shown going up in the background.

Traditional downtown anchors moving from isolation to integration

Downtowns are evolving into their next generation. The past sixty years saw them change from dynamic regional centers to cores struggling to find their place amidst steadily de-industrializing economies. They had been divvied up into pods: some for work, others for entertainment, and still others to host the civic functions of a city. But all of that is changing. No longer comprised of isolated districts, twenty-first century downtowns are rebuilding themselves once again as integrated places. They are leveraging a creative mix of employment, education, recreation, commercial programming, and residential streets to attract an active, full-time population and justify successive layers of investment. In this move, two types of civic entrepreneurs are taking hold in many of these Investment Ready Places: corporate citizens and downtown universities. Both are growing new types of campuses that are proving to be powerful agents of change in regenerating city centers.  

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